Bose AirPlay speakers see return of the 1990s Lifestyle branding, targets HomePod

Three new Bose AirPlay speakers have launched today, and the Bose Lifestyle Ultra Speaker appears to be going head-to-head with the original HomePod.

Bose has dusted off the Lifestyle sub-branding it first introduced in 1990 before discontinuing in 2022. The original Lifestyle speakers achieved iconic status, so perhaps choosing this name for the latest lineup reflects the company’s hopes here …